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The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace, by Peter Montoya
Ebook Download The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace, by Peter Montoya
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From the Back Cover
The international bestseller Build a better business-through your Personal Branding. Oprah. Martha Stewart. Charles Schwab. They've built their success around their personal brands. But you don't have to be a celebrity to turn your name into a distinctive “product persona†that makes you money. Packed with a treasure trove of things to do tomorrow, next week, and next month, The Brand Called You will help you to build and maintain a Personal Brand. It also includes exciting new profiles of personal brands that pop, and teaches you how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a consistent flow of business. “If you want to be rich and famous, read this book.â€-Al Ries, coauthor of The 22 Immutable Laws of Branding
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About the Author
Peter Montoya is a world-renowned speaker, trainer, and media expert on Personal Branding. Tim Vandehey is an established freelance author, branding writer, and coauthor who has written or edited more than 15 nonfiction books.
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Product details
Paperback: 288 pages
Publisher: McGraw-Hill Education; 1 edition (October 24, 2008)
Language: English
ISBN-10: 0071597506
ISBN-13: 978-0071597500
Product Dimensions:
6.1 x 0.7 x 9 inches
Shipping Weight: 13.6 ounces (View shipping rates and policies)
Average Customer Review:
3.9 out of 5 stars
22 customer reviews
Amazon Best Sellers Rank:
#616,127 in Books (See Top 100 in Books)
This is an important concept that has helped a lot of business owners. But I do think this book is due for an update. Times are changing, and the book needs to change with the times. It would also be nice if it did not assume the reader was running an established or profitable business already.
This is a book about Branding. I found the first exercise on about page 2, and then they are scattered throughout the book. An excellent way to learn, get the student working on the ideas presented.
Very good book! I initially checked this book out at the local library but it has such good information I decided to purchase
This is a good program on personal branding. Offers plenty of practical applications. Highly recommended for sales professionals, business owners, and C-Level Executives.
I have found this book to be extremely helpful in building my brand. It is so plain and easy to follow. I recommend this book to anyone that wants to have his or her brand solid.
Lots of great advice on personal branding, especially for smaller business owners or free agents - a client centric approach to personal branding.
It's fine as a 'self-help' book.
Well written, and makes you think.
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